MerchantAdvantage Privacy Policy
Last Updated: 2025-05-27
This Privacy Policy describes how MerchantAdvantage collects, uses, and discloses information in connection with your use of the MerchantAdvantage application.
1. Information We Collect
We collect information to provide and improve our Application and to comply with legal obligations.
Information You Provide to Us:
Google Account Data: As a Google Ads API manager account, we access certain information from your Google account with your explicit permission. This may include, but is not limited to, your Google Ads account ID, manager account hierarchy, campaign data, ad group data, keyword data, ad creative data, performance metrics (impressions, clicks, conversions, cost), and billing information related to your Google Ads accounts.
This information is used solely for the purpose of providing the Application's core functionality, which is to [briefly describe your application's core functionality, e.g., "manage and optimize your Google Ads campaigns," "generate reports based on your Google Ads data," etc.].
Contact Information: If you contact us for support or inquiries, we may collect your name, email address, and any other information you choose to provide.
Usage Data: We may collect information about how you access and use the Application, such as your IP address, browser type, operating system, and the pages or features you access within the Application. This data helps us understand how our users interact with the Application and to improve its functionality.
Log Data: When you use the Application, our servers automatically record information, including your IP address, access times, and the pages you visited before and after navigating to our Application.
2. How We Use Your Information
We use the information we collect for the following purposes:To Provide and Maintain the Application: To operate, maintain, and provide you with the features and functionality of the Application, including displaying your Google Ads campaign performance, allowing you to create and edit ads, generating customized reports.
To Improve and Personalize the Application: To understand and analyze how you use the Application and to develop new products, services, features, and functionality. We may use your data to personalize your experience within the Application.
For Communication: To communicate with you, including sending you technical notices, updates, security alerts, and support and administrative messages.
For Analytics and Research: To monitor and analyze trends, usage, and activities in connection with our Application.
For Security and Fraud Prevention: To detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of MerchantAdvantage and others.
To Comply with Legal Obligations: To comply with applicable laws, regulations, legal processes, or governmental requests.
3. How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:With Your Consent: We may share your information when you give us explicit permission to do so.
For Legal Reasons: We may disclose your information if we believe it's necessary to comply with a legal obligation, to protect our rights or property, or to protect the safety of our users or the public. This includes responding to subpoenas, court orders, or other legal processes.
In Connection with Business Transfers: If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of our assets, your information may be transferred as part of that transaction.
4. Google Ads API Specifics
Data Access and Usage: Our access to and use of your Google Ads data is strictly limited to the permissions you grant us through the Google Ads API. We only request and use the data necessary to provide the core functionality of the Application.Compliance with Google API Services User Data Policy: We adhere to the Google API Services User Data Policy, including the Limited Use requirements. This means we will only use your Google Ads data for providing and improving user-facing features that are prominently described in our Application's user interface and this Privacy Policy.
No Sharing with Third Parties for Advertising: We will never share your Google Ads data with third parties for their own advertising or marketing purposes.
Security Measures: We implement appropriate technical and organizational measures to protect your Google Ads data from unauthorized access, disclosure, alteration, or destruction.
5. Data Retention
We retain your information for as long as necessary to provide the Application, comply with our legal obligations, resolve disputes, and enforce our agreements.6. Your Choices and Rights
You have certain rights regarding your personal information:Access and Correction: You may access and update certain account information by "logging into your account settings" or "contacting us directly".
Opt-Out of Google Ads Data Access: You can revoke our access to your Google Ads data at any time by going to your Google Account security settings and revoking access for MerchantAdvantage.
Deletion: You may request the deletion of your personal information by contacting us at support@merchantadvantage.com. Please note that we may be required to retain certain information by law or for legitimate business purposes.
7. Security
We use reasonable administrative, technical, and physical safeguards to protect the information we collect. However, no security system is impenetrable, and we cannot guarantee the absolute security of your information.8. Children's Privacy
Our Application is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us.9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a prominent notice within the Application prior to the change becoming effective. We encourage you to review this Privacy Policy periodically for the latest information on our privacy practices.10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:MerchantAdvantage
20165 NE 39th Place
Suite 202
Aventura, FL 33180
Phone: 305.707.5123
Email: support@merchantadvantage.com