MerchantAdvantage :: Channel Management Lite with Chanalytics(sm)

Channel Management Lite

NO Transaction Fees!
NO Revenue Share!
NO Listing Fees!
NO Minimum SKU’s!
Unlimited Stores!
NO Set Up Fees!

Only $145.00 a Month

Schedule a Live Demo of Channel Management

Product Overview
4 Step Easy Set Up
Features
Preconfigured Marketing Channels

Channel Management Lite: The Affordable, Smart and Simple way to Feed

Channel Management with Chanalytics(sm) Lite is a Web-based application for less experienced online retailers, who manage one or more comparison shopping engines. This application empowers online merchants to optimize, send, and analyze the cost effectiveness of their product catalog feeds seamlessly to 25 preconfigured shopping destination channels* for only $145.00 a month.

Channel Management with Chanalytics(sm) is the most powerful and cost-effective tool in the marketplace that enables online merchants to quickly and easily market their products on:

The top 25+ CSEs including Google Product Search, Shopping, PriceGrabber, Shopzilla, MNS Live Search, Yahoo! Shopping, NexTag, TheFind, Jellyfish, etc.
Coupon Engines such as MyCoupons

With Channel Management with Chanalytics(sm) Lite online merchants are able to make immediate changes to their product feeds based on intelligent analytics, empowering them to increase their return on ad spend.

Chanalytics(sm): The Analytic Tool

Chanalytics(sm) is offered FREE as an integrated feature in Channel Management. Chanalytics(sm) helps online merchants:

Monitor the return on ad spend of marketing campaigns on CSEs, and
Gives merchants statistical feedback on how products are performing.

Empowered with this information, the merchant can, for the first time on their own, see how their feeds are performing and react to it - in real time. Merchants review reports that guide them to manage their channel product feeds more efficiently.

By sending only their best performing products to a given channel, merchants identify non-performing products more quickly. The result is higher return on investment, immediate control of channel feeds, and real time feedback on the most cost effective pay-per-click online marketing channels. Lean More About Chanalytics(sm)

Value-Add to Clients:

Choice:

Optimize/send/manage product catalog feeds to 25 preconfigured comparison shopping engines – expand reach across the Web
Find and test the best performing shopping destination sites that work for you – don’t limit yourself
Clients have the option to send their product catalog feed to more than the 25 preconfigured channels, a onetime fee may apply. To send product catalog feeds to Amazon, Shop.com Marketplace and Underbid requires upgrading to Professional

Simplicity:

Never worry about technology issues related to product catalog feeds
Automated, daily notification of any data feed channel issues
Access any channel, any time, with a few clicks and test which channel performs best
25 preconfigured shopping destination and marketing channels and access to 150+ others
Configure any new channel to your specific needs in 48 hours, with our help, a onetime fee may apply for additional channels beyond the 25 preconfigured
Supports multiple storefronts and up to 15,000 SKUs -- More than 15,000 SKUs? Click here for details
Free set up = $400 value
Free live support & online ticket support
Free 30 Days of live support, thereafter small fee applies per incident

Increase Return on Ad Spend ("ROAS") and Return on Investment ("ROI"):

Exclusive, free, weekly client-side webinars to maximize ROAS/ROI
Assess performance through "Chanalytics" and remove poor performing products across all channels
Submit top selling/high profit products to the channels where they perform best
SKU level bidding at all supported channels including: NexTag, Pronto, Shop.com, Shopping.com, Shopzilla, Smarter, and Yahoo! Shopping

Price:

$1,000+ worth of free clicks provided by partner shopping destination sites
Free activation
Free set up = $400 value
Free 30 day live support to manage technical feed issues and answer feed management queries
Free online ticket technical support
Free access to resources below
No locked in contracts
Only $145.00 per month*

Resources:

24/7 online ticket support*
Back office Channel Wizard to manage account, feeds, and access exclusive promotions and marketing channel representatives
Back office Channel Wizard to manage account, feeds, and access exclusive promotions and marketing channel representatives
Weekly client-side webinars
Monthly Newsletter
Daily eTaildTail blog of industry information, advice and help from industry experts

* Live technical support beyond 30 days is available for a small fee per incident

How Channel Management Lite Works For You:

Friendly staff walks you through easy installation including "Chanalytics"
Load product information from any number of storefronts into Channel Management
Configure and optimize product catalog information for each of your marketing channels
Hit the "Run Now" button, or schedule the feed to completely automate the process to 5, 10, or 25 preconfigured, shopping destination sites.**Hit the "Run Now" button, or schedule the feed to completely automate the process to 5, 10, or 25 preconfigured, shopping destination sites.**

Four Easy Steps to Get Started Using Channel Management Lite with Chanalytics(sm)

Four Easy Steps to Get Started Using Channel Management with Chanalytics(sm)

Import Products:

The merchant first imports product information from their storefront software, an existing feed file, or even a simple spreadsheet into the Channel Management application. Although many storefront software platforms are preconfigured, this step sometimes requires a one time, simple mapping process. The import step is then automated.

Optimize Catalog Data:

Merchants use their product knowledge and the information from the Chanalytics(sm) report to create business rules which will automatically optimize their products, content, and the channels to which they feed. This can be done by altering product descriptions, categories, product names and any other information that will make your products easier to find on the CSEs as well as selecting which products should be sent to each channel based on price point, quantity available, channel demographics or any other relevant data. This step will create the most efficient marketing possible.

Feed the Product Catalog:

The Channel Management application will automatically convert the file formats and present the final file to each channel while incorporating the optimization for each particular channel (Merchants maintain their own direct relationships with their marketing channels. However, Channel Management provides support information to aid in the decision with the Channel Selection Wizard). The feeds are then scheduled, and altered only when a merchant wishes to increase marketing efficiencies within that channel.

Analyze:

Review performance statistics using Chanalytics(sm) and any other available tools to indicate what changes, if any, should be done to optimize products and content. These steps should be repeated until the merchant is satisfied with their CSE marketing performance.

Channel Management Lite with Chanalytics(sm) Features

Import Product Data

Preconfigured for:

Generic CSV Import
Generic TXT Import
ProStores Web Stores Business Import
ProStores Web Stores Advanced Import
ProStores Web Stores Enterprise Import
eBay Stores Import
Yahoo! Stores Catalog XML Import
Yahoo! Stores Obj Info XML Import
FREE Set up in less than 24 hrs.
Clean / scrub data upon import
Auto schedule import

Convert Data Feed:

Manipulate/optimize data
Convert to all required formats / protocols
Remap field attributes
Auto create content
Auto schedule
Preconfigured to 25 CSEs -- including Marketplaces*
Feed data to 100+ marketing and shopping destination channels for a one time set up fee*
[Click Here] for a complete list

Assess Performance (Chanalytics(sm))

Full featured reports within and across all marketing channels:
- Microsoft Excel & Crystal Reports
- Tables, pie charts, and graphs
Click to purchase ratio
Click to cost ratio
Click level origination
Click level destination
Highest to lowest performing products and categories:
- Within each channel
- Across all channels
- Ad hoc cross channel reporting

Preconfigured Marketing Channels

MerchantAdvantage has great relationship with the marketing channels, this is why Channel Management supports feeds to ANY and ALL marketing channels. If we have not identified a channel that you would like to feed to in the lists below, please let us know. We are more than happy to configure any new marketing channel that you identify, which actually might prove to be a better performing channel for your product catalog and marketing strategies than you are using today.

MerchantAdvantage assists online merchants in understanding how to market products effectively into each marketing channel which they select. Finding out which marketing channel brings in the most sales and leads to your storefront requires testing.

Whether your company fairs best on the larger shopping destinations, the niche locations, or both, MerchantAdvantage will get you to the shopping destination that translates into the most sales and leads for you.